The Palgrave Handbook of Consumerism Issues in the Apparel Industry 2024
DOI: 10.1007/978-3-031-59952-1_19
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Social Sustainability and the Impact of Social Media Influencer Campaigns on the Positive eWOM and Purchase Intention of Youth Subcultures

Xiaoxue Wang,
Gianpaolo Vignali,
Daniella Ryding
et al.
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