“…In addition, significant result of this study consistent with other studies in this area where direct linking of small farmers to market, traders , exporters, manufacturer raises income of farmers, secure market at agreed price, and ensure trust (Praveen, K.V, 2014). Besides this, previous studies have focused on inter relationship or interdependency between farmers and suppliers and other actors, agro food supply chain management, market place for agriculture products, and contract farming along with private sector initiatives, rather than just focusing over independent farmer market (Ascione, Cristiano, & Tarangioli, 2011;Kumar, Agrawal, & Sharma, 2013;Mani, Agrawal, & Sharma, 2015;Somashekhar, Raju, & Patil, 2014). With regard to agro food supply chain context, this study has found relative advantage, and has PhD Thesis Keshav Prakash Dandage Discussions 100 | P a g e highlighted the need for smallholder farmers to be aware of the relative advantage of direct trading gateway instead of stepwise process.…”