“…Thus, modern companies are bound to make systemic changes and, subsequently, embrace sustainable approaches that are contingent on dynamic market conditions [ 14 , 15 ]. For marketing scholars and practitioners, this area of research provides opportunities to investigate sustainability issues related to climate change, energy consumption, advertising, consumer behaviors, communication, branding, business practices, environmental concerns, marketing ethics, innovation, and micromarketing [ 6 , 11 , 13 , 14 , [16] , [17] , [18] , [19] ]. There has been a consequential growth in “green,” “social,” “environment,” “sustainable,” and “ESG (environment, society, and governance)” marketing, which has focused on promoting “environmentally friendly” products, understanding industries and market segments, and the role of the environment in the industries [ 4 , 6 , 15 , 20 , 21 ].…”