Social Value and Content Value in Social Media: Two Ways to Flow

Abstract

The universal popularity of social media enable consumers to experience their customer value in this new media. Hence, it is necessary for marketing researchers to investigate the antecedents and consequences of customer value in social media. However, it appears that no study is conducted on this topic. In order to fill this void, we constructed a research model that incorporated flow experience as the endogenous variable, interdependence self-construal and independent self-construal as exogenous variables, as well as social value and content value as mediating variables. Based upon the data from a sample of 437 social media consumers collected through an online survey and through the analysis of the data with the help of structural equation modeling, we found that consumers' interdependent self-construal has a positive effect on their social value while consumers' independent self-construal has a positive effect on their content value, that both social value and content value can enhance consumers' flow experience respectively.  Index Terms-social media, self-construal, customer value, flow

Social media content and product co-creation: an emerging paradigm

“…Weinstein et al (2009) also held the same opinion and explained that customer value, which is the main source of value creation (Christopher, 1996), is the trade-off between customers' specific requirements and the potential benefits of product (Roig et al, 2006). Achieving customer value means that businesses are fulfilling all the requirements of customers such as quality, delivery and cost expectation of the product (Jiao et al, 2014). Self-construal is generally defined as customer behaviour towards others (Markus and Kitayama, 1991).…”

“…Self-construal is generally defined as customer behaviour towards others (Markus and Kitayama, 1991). It is measured in two aspects: independent self-construal and interdependent self-construal (Jiao et al, 2014). Customers, who express their own opinion and experience individually, are considered as independent self-construal (Lee et al, 2012).…”

Content Analysis of Social Media Related to Left Ventricular Assist Devices

“…We draw from definitions of social media as a group of Internet-based applications that permit users to create and exchange their generated contents, 21 acquire real-time feedback and to continuously adjust content, 22 and assume the characteristics of information openness, participation, interaction, sharing, connectedness, creativity, autonomy, collaboration, and reciprocity. 23 Specifically, we explore the following questions: (1) What is the scope of LVAD-related content available on patient/caregiver-generated social media sites? (2) What is the degree of accuracy of this information?…”

Social Media to Enhance Design Practices: Exploring the Learning Experience of Undergraduate Design Students

“…The contents were then shared onto social media sites such as Digg, Tumblr and Pinterest [11]. [6] asserted that users are able to share their experience by producing their personal content on the network. By this mean, tacit knowledge could conveniently be converted to explicit knowledge [1].…”

“…Following the qualitative paradigm, the study utilized the combination of case study and Straussian grounded theory methodological approach. As suggested by [6], the Straussian approach tends to be more useful when studying individuals. The use of this approach to study data helps the researcher to understand the social context and explain how the design students iteratively learn and respond to the given design problems.…”