Social Web: Web 2.0 Technologies to Enhance Knowledge Communities

Ayanso, Anteneh; Herath, Tejaswini; Lertwachara, Kaveepan

doi:10.1007/978-3-642-19047-6_1

Cited by 1 publication

(2 citation statements)

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“…As seen in Example #1, Salmon 0205 posts a comment asking about information provided through the non-representational subtitles. This attempt to communicate directly with other viewers in order to gather information is one of the common features of interaction within online communities; the sharing, dissemination, and accumulation of information are based on mutual trust and encouragement among community members (Ayanso et al, 2011). Furthermore, this viewer describes 'the image of sheep' in general in the Korean context, which suggests that this viewer is a Korean-speaking viewer and utilises English competence in order to communicate with fellow viewers.…”

Section: The Mingling Of Various Lingua-cultures: Social Dimension Of a Sense Of Communitymentioning

confidence: 99%

“…First, the role that YouTube viewers may play is that of 'assessors' or 'appraisers'. Online platforms provide the audience with various tools and features that enable them to boost their collaborative and interactive capacities to engage with media content (Ayanso et al, 2011;Carpentier, 2011;Littau, 2011). In the case of YouTube, the platform's rating and comment features allow viewers to express instantly their opinion of videos they watch.…”

Section: Virtual Communities Of Interest On Youtubementioning

confidence: 99%

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Translating YouTube vlogs for a global audience: Innovative subtitling and community-building

Lee

2021

International Journal of Cultural Studies

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Increasingly, YouTubers are translating their self-produced videos in order to reach out to a global viewership. Those YouTubers’ translations often incorporate innovative practices that prioritise displaying affinity with their audience. Non-representational subtitling is one such translation apparatus. It does not seek to reproduce speech in another language accurately but contains additional information that is not otherwise included in the content. I examine non-representational subtitles deployed in culture-brokering YouTube vlogs, as well as viewers’ reactions to those subtitles. The key argument of this article is that non-representational subtitling can be utilised as a means both of expressing YouTubers’ voices outside of filmed space during the translating process and of manipulating ways to address viewers’ different language constituencies. I also argue that translation-driven communities are interactive transnational networks in which viewers develop a sense of community by amplifying translation-mediated information, suggesting alternative translations, and expressing their feelings.

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Section: The Mingling Of Various Lingua-cultures: Social Dimension Of a Sense Of Communitymentioning

confidence: 99%

Section: Virtual Communities Of Interest On Youtubementioning

confidence: 99%