Socialification: Social Software Elements Analysis and Design

Abstract

The goal of this paper is to initiate a conversation on the undergraduate teaching of social software analysis and design in applications which are nonsocial-media specific. This course covers the topics required to strategically "socialify" organizational applications to engage users in the most productive way for the organization. To capture this effort, we suggest the term "socialification" which means the use of social software design features in non-socialmedia applications. We provide some background and course goals and learning objectives as well as a course structure. We then discuss issues to consider when implementing a course in social software elements development. We also cover the theoretical grounding related to the interdisciplinary process and explain how it contributes to the design of the course.