“…Because science communication is inherently contextual (Chilvers, 2012;Streicher et al, 2014;Bang et al, 2018), it is well-suited to counter assumptions of the Western model. ISC offers a critical approach that interrogates history, politics, and society, examining how people's multiple identities interact to affect their engagement with STEMM fields and issues of societal relevance (Feinstein and Meshoulam, 2014;Massarani and Merzagora, 2014;Schuldt and Pearson, 2016;Bevan et al, 2018;Calabrese Barton and Tan, 2019). ISC can leverage society's intellectual assets (knowledge, experience, ways of knowing) to address the many wicked problems of our time (Rittel and Webber, 1973).…”