Socially Responsible Marketing (SRM): Broader, Deeper, and Ever Greater

Abstract

In 2021, the authors offered a macro-level and normative based definition of Socially Responsible Marketing (SRM) that could serve as the basis for a doctrine of ethical, conscientious marketing. This essay offers a synthesis of ideas and further expands thinking on Socially Responsible Marketing, in reply to thoughtful comments shared by nine leading scholars invited by the Journal's editor to discuss “Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective”. We are hopeful the ideas shared in this special section generate further discussions on broader, deeper and greater social responsibility in marketing, and reveal fresh opportunities for macromarketing research, teaching, policy, constructive engagement and professional practice.