Socio-cultural impact of film celebrities on teenagers: an empirical study

Jain, Amit; Lata, Pushp; Goyal, Amita Raj; Khandelwal, Swati; Jain, Garima

doi:10.1504/ijicbm.2015.071589

Cited by 11 publications

(6 citation statements)

References 7 publications

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“…To verify the proposed method, a real case application is set up in this section. This paper is employed six smoking causes among Jordanian as the alternatives which are Parental Influence (A1) [10]- [12], Film Star Attraction (A2) [13]- [16], Feel More Adult (A3) [17]- [21], Look Cool/Fashionable (A4) ( [22]- [24]), Weight Control (A5) [25]- [28] Parent Neglect (A6) [29]- [31]. Based on six alternatives, four criteria were considered in this studu.…”

Section: Assessment On Smoking In Jordan and Resultsmentioning

confidence: 99%

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A Fuzzy TOPSIS with Z-Number and Alpha-Cut in Identifying the Key Factor of Smoking Behaviours in Jordan

2019

ijrte

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The most famous method when dealing with decision making is Multi-Criteria Decision Making (MCDM). One of the easiest technique from MCDM is Fuzzy Technique for Order Preference by Similarity to Ideal Solution (FTOPSIS). However, there are some circumstances in FTOPSIS still needs to be enhanced. Therefore, this paper concentrates on: 1) to develop FTOPSIS with Z-number and α -cut based MCDM problem; the combination of Z-Number and α-cut is seen suitable to solve uncertainty issue due to the additional restriction and reliability parts; 2) to validate the propose method for solving smoking problems in Jordan; three decision makers which are parent, student and health organization are requested to answer all the questionnaires based on smoking behaviour problems. The study presents six steps of FTOPSIS with Z-numbers and αcut to verify the position of the smoking behaviour; 3) to evaluate the efficiency of the proposed method using 10 different number of α-cut. Ten different numbers are 0.1 till 0.9. Results illustrate that many Jordanian smoke because they want to lose their weight. From the study, this proposed method opens a new revolution in MCDM area to provide different ways when dealing with decision making problems. Thus, give us variety of techniques in decision making area.

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Section: Assessment On Smoking In Jordan and Resultsmentioning

confidence: 99%

“…The most influential alternative is ranked based on (13). A highest value of most influential C j * is referred as the best place over the alternative D j .…”

Section: Aggregating Phasementioning

confidence: 99%

A Fuzzy TOPSIS with Z-Number and Alpha-Cut in Identifying the Key Factor of Smoking Behaviours in Jordan

2019

ijrte

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“…But some films are only for entertainment purposes. One's passion for films can shape the way he thinks, behaves and feel within a society (Jain, Lata, Goyal, Khandelwal, & Jain, 2015; James, 2016). The movies shape people's thoughts and life as mentioned above, while the audiences are moving to perform like the characters or to be in the situations within the movies.…”

Section: Theoretical Framework and Review Of Literaturementioning

confidence: 99%

Impact of Indian cinema on culture and creation of world view among youth: A sociological analysis of Bollywood movies

Balabantaray

2020

Journal of Public Affairs

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The purpose of this paper is to document the impact of movies/cinema on Indian culture and to investigate the ongoing cultural transformations that have happened over a point of time in India owing to the contributions made by Indian cinema. Moreover, an attempt is made to understand how Indian movies have initiated various changes with regards to thought process on one hand and lifestyle on the other. A purposive sampling of 20 young individuals from various universities were selected. Methodology adopted is qualitative in nature, based upon structured and in‐depth interviews which enabled the respondents to opine regarding their understanding of the change. There has been changes with regards to the institutions of marriage and instances of live in relationships have come of age and there has been a constant and continuous shift from joint families to nuclear families. Elaborating on the changes in the cultural practices; preferences have changed with regards to food habits, clothing, choice of career options and belief system. The distinctive contribution of the present paper is to offer an understanding of the impact of movies on Indian culture especially on the youth extracting information from the structured and in‐depth interviews. This paper also tries to document the behavioral changes in the youth as a bi‐product of films. Moreover, the present study attempts to view youth from cultural film theory perspective for India in general and on youths in particular.

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“…These figures can be attributed to the importance given to status and position in an Indian context, further grounded in Hofstede's (1980) analysis of the subcontinent's power-distance dimension. Film celebrities have always been intrinsic to India's social and cultural fabric, and are gaining further popularity with appearances on television shows, talk shows and in advertisements (Jain et al, 2015). Patra's (2012) study highlights that film celebrities accounted for a majority (81%) of CEs on TV in 2007, involving actors such as Amitabh Bachchan and Shah Rukh Khan.…”

Section: Celebrity Endorsement In An Indian Contextmentioning

confidence: 99%

A time comes when silence becomes betrayal: the Indian expatriate perspective of social marketing

Framroze¹,

Verhoeven

Hopkinson

et al. 2017

IJSSOC

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This study examines the role and impact of celebrity endorsed social marketing and its ability to create behavioural change, from an Indian-expatriate perspective. It concludes that not only are celebrities perceived as enablers of social change, but also that the younger generation of Indian expatriates believe this to be one of the core responsibilities of these personalities. In line with extant literature, the study finds that celebrities have a twofold impact on social marketing: 1) increased awareness of the cause and increased influence over the audience; 2) endorser credibility and source-message congruence, and the lack thereof, respectively enhance or erode campaign effectiveness. The study offers several new insights,

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Socio-cultural impact of film celebrities on teenagers: an empirical study

Cited by 11 publications

References 7 publications

A Fuzzy TOPSIS with Z-Number and Alpha-Cut in Identifying the Key Factor of Smoking Behaviours in Jordan

A Fuzzy TOPSIS with Z-Number and Alpha-Cut in Identifying the Key Factor of Smoking Behaviours in Jordan

Impact of Indian cinema on culture and creation of world view among youth: A sociological analysis of Bollywood movies

A time comes when silence becomes betrayal: the Indian expatriate perspective of social marketing

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