Socio-demographic and lifestyle determinants of loyalty program participation in the Czech Republic

Formánek, Tomáš; Tahal, Radek

doi:10.1515/mmcks-2017-0031

Cited by 2 publications

(2 citation statements)

References 20 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Furthermore, previous research finds that virtual interactivity is a driver of brand involvement (Elsharnouby et al., 2021). Loyalty programs (Formanek & Tahal, 2017) can be supplemented with alliance programs of other services such as car parking, hotels and restaurants in this case. The performing arts sector can learn from experiences of credit card companies (Bukhari & Hussain, 2020) who commonly team up with other partner companies to attract and retain customers.…”

Section: Discussion: Resonance At the Operamentioning

confidence: 99%

Opera participants’ perceptions of brand resonance

Hall

Menzies

Zutshi

et al. 2021

Int J Consumer Studies

View full text Add to dashboard Cite

The Australian performing arts industry, in the decade prior to COVID-19, was operating on a knife's edge with dwindling attendance and reductions in revenue (Fanelli et al., 2019). Reverberations from the pandemic created a crucial tipping point for the ongoing viability of performing arts organizations, including the subject company, Big Opera (Westwood, 2020). Adding to the traditional challenges of appealing to generationally shifting audiences, COVID-19, with its aerosol infectivity, required vocal arts organizations to rethink their production methods and venues as a matter of business survival (Terracini, 2020). This study postulates that organizations such as Big Opera, while aiming to operationally reconfigure after the pandemic, also need marketing innovations to restore and enhance their brand relationships with customers to improve patronage. As such, the objective of this study is to examine traditionally successful brand resonance concepts of loyalty, attachment, community and engagement (Keller, 2001(Keller, , 2020 specifically for rebuilding and sustaining attendance at the opera in the post-crisis period. The paper responds to the calls by Kemp (2015, p. 186) to undertake research to, "examine arts engagement from a … situational perspective".Operatic events are the pinnacle of the performing arts industry, both artistically and financially. Fanelli et al. (2019, p. 78) stated that, "opera is one of the most fascinating forms of performing arts which gives expression to human passions and emotions at the crossroads between music and theatre". Further extending these sentiments, Edelman et al. (2016, p. 25) mentioned that "opera is one of the most aesthetically complex of art forms, often portrayed in the popular media as cultivating an "élite" audience with high cultural capital and

show abstract

Section: Discussion: Resonance At the Operamentioning

confidence: 99%

Opera participants’ perceptions of brand resonance

Hall

Menzies

Zutshi

et al. 2021

Int J Consumer Studies

View full text Add to dashboard Cite

show abstract

“…Berbagai faktor dapat mendorong peningkatan loyalitas pelanggan seperti gaya hidup (Formánek & Tahal, 2017). Engel (1990) menjelaskan gaya hidup sebagai tindakan seseorang untunk menggunakan waktu dan uang yang dimiliki.…”

Section: Latar Belakangunclassified

Pengaruh Gaya Hidup, Lingkungan Fisik, dan Persepsi Harga terhadap Loyalitas Pelanggan Lottemart

Putra

Rudiansyah

Darmawan

et al. 2022

optimal

View full text Add to dashboard Cite

Retail business is a form of business that is increasingly popular among the public. Traditional retail business began to develop into a retail business that is processed with a more modern system. One of the retail businesses in Indonesia is Lotte Mart. Retail business in Indonesia continues to grow so that market competition emerges to increase customer loyalty. This study was conducted to determine the effect of lifestyle, physical environment, and price perception on customer loyalty. The population determined in this study are Lotte Mart customers who are in Surabaya City and Sidoarjo Regency. Researchers get 100 respondents obtained by purposive sampling technique. The data obtained through the questionnaire responses will be analyzed using multiple linear regression. The results of the study show that lifestyle has an influence on the formation of customer loyalty. In addition, customer loyalty is also influenced by the physical environment. Price perception has been shown to have a significant effect on customer loyalty.

show abstract

Socio-demographic and lifestyle determinants of loyalty program participation in the Czech Republic

Cited by 2 publications

References 20 publications

Opera participants’ perceptions of brand resonance

Opera participants’ perceptions of brand resonance

Pengaruh Gaya Hidup, Lingkungan Fisik, dan Persepsi Harga terhadap Loyalitas Pelanggan Lottemart

Contact Info

Product

Resources

About