Socio-Ecological Model in Sports Marketing

Abstract

The socio-ecological framework is a very important aspect in the development of health at several levels. In this work, the same was used in order to determine its interdependence with the effective reduction of cases of death in sports. In the research, available relevant literature was used, which examined the mentioned interdependence. The research subject of this paper deals with determining the influencing factors on the health of athletes, while the goal of the research is to determine the most effective way to raise health awareness. Marketing, sport, ecology and sociology are highlighted as the most important segments in the work. Based on the data established during the research, we can conclude that by taking advantage of the opportunities provided by each of these segments, the health of athletes can be effectively improved and the number of deaths can be reduced.