Socio-economic and marketing analysis of apple growers in Mandi district of Himachal Pradesh

Kashyap, Rachit; Guleria, Amit

doi:10.5958/2230-7338.2015.00044.0

Cited by 5 publications

(3 citation statements)

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“…highest in summer and lowest during winter (MoALD, 2017). Kashyap and Guleria (2015) found 4 marketing channels with 4 intermediaries which contradict with our result. Our study revealed 2 marketing channel with 1 intermediary.…”

Section: Variablescontrasting

confidence: 99%

Economics of production and marketing of apple (Malus domestica) in Mustang, Nepal

GAYAK¹,

Pandey²

2020

International Journal of Agriculture Environment and Food Sciences

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A study was carried out to assess the production and marketing status of apple in the Mustang district of Nepal in 2019. A total of 100 households were sampled by using simple random sampling technique and interviewed with a pre-tested semi-structured questionnaire. Descriptive statistics and independent-sample t-test was used for data analysis using SPSS and MS-Excel. Farmers were categorized into small farmers (n=68) and large farmers (n=32) based on the number of apple trees grown by farmers. The average area under apple cultivation was 6.64 ropani (0.3378 hactares). The overall average apple production was 2848 kg (2.84 Mt) and the large farmers had more apple production (7035 kg) as compared to small farmers (877 kg). The average annual household income from apple was NRs. 29,868 (248.90 USD). Apple farming was found to be a profitable farm enterprise with a benefit-cost ratio of 1.84. Two marketing channel was identified in the study area and Channel II was found more profitable. Education status of household head, ethnicity, number of economically active family members, experience on apple farming and visit of extension worker to apple farms were the significant factors that positively affected the production and marketing of apple. The satisfaction level of farmers from production and marketing of apple was found very poor (79%). Unavailability of inputs, lack of storage facilities, insect pest damage, poor technical knowledge and infrastructure were major production problems. Similarly, price variation, poor marketing infrastructure and linkage, high postharvest loss, poor bargaining power and low volume of production were the major marketing problems.

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Section: Variablescontrasting

confidence: 99%

Economics of production and marketing of apple (Malus domestica) in Mustang, Nepal

GAYAK¹,

Pandey²

2020

International Journal of Agriculture Environment and Food Sciences

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“…The smaller the price spread, the greater the efficiency of marketing system. Price spread refer to the difference between the price paid by the consumer and price received by the producer [14][15][16].…”

Section: Price Spreadmentioning

confidence: 99%

To Study the Marketing Efficiency of Apple (Malus domestica) in Kullu District of Himachal Pradesh

Guleria

Kumar

Singh

2022

AJAEES

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The present study investigate the efficiency of marketing of Apple in Kullu district of Himachal Pradesh. Kullu district was purposively selected for the study as apple is primarily grown crop in the district. The sample drawn for the study comprised of 100 apple growers of Kullu and Naggar blocks. The various analytical tools were used to analyse the efficiency of marketing channels of apple. The marketing channels involves in the study area is three in number, channel I (Producer– Retailer–Consumer) was the most effective channel as it had the highest marketing efficiency index of 2.28. Majority 18 per cent of the growers marketed apple through channel II (Producer– Wholesaler–Retailer–Consumer). The price spread was the lowest (Rs. 397.9) in channel I (Producer–Retailer–Consumer); and accordingly, the producer’s share in final consumer rupee was the highest (69.57 %) in channel I.

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“…Because of it a portion of produce is lost at different points in the marketing channel i.e. starting from the farm level till it reaches the ultimate consumers for the consumption [3,4]. There is always a loss of small portion of produce even if the produce is taken well care off.…”

Section: Introductionmentioning

confidence: 99%

A Study on Post-harvest Losses of Royal Delicious Apple in Different Marketing Channels at Seraj Valley, Himachal Pradesh, India

Saini

Kumar

2023

JEAI

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The present study was conducted in the year 2022-23, to analyse the post-harvest losses occurred in different marketing channels of “Royal delicious” variety of apple. The data were collected by using survey method, with the help of questionnaire by interviewing the respondents personally. A sample of 80 apple growers (54 marginal, 17 small and 9 semi medium farmers) was taken, and the existing marketing channels (Channel I,II,III) were identified. Channel I (Producer – Primary market retailer – Consumer), Channel II (Producer – Wholesaler – Secondary market retailer – Consumer) and Channel III (Producer – Pre-harvest contractor – Wholesaler – Secondary market retailer – Consumer). Out of total 145 market functionaries a sample of 20% i.e. 30 market functionaries were selected randomly. It was revealed that, on an average a total of 12.4% of produce was lost per quintal of produce i.e. 12.4 kg/quintal, with Channel III having highest average post-harvest losses 17.4% of produce lost per quintal of produce. In Channel II the average post-harvest losses were found 14.05% loss per quintal of produce. And the Channel I had the minimum post-harvest losses of just 5.75% loss per quintal of produce. In economic terms, average loss of Rs. 744/quintal was observed at the price of Rs. 60/kg. It was concluded that marketing channel III was having highest losses because of more middlemen in the channel and by looking into the channel, at wholesaler level there were having the highest loss. These losses can be minimized by having more cold storage facilities, and quick dispose of produce from producer to consumer.

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Socio-economic and marketing analysis of apple growers in Mandi district of Himachal Pradesh

Cited by 5 publications

References 0 publications

Economics of production and marketing of apple (Malus domestica) in Mustang, Nepal

Economics of production and marketing of apple (Malus domestica) in Mustang, Nepal

To Study the Marketing Efficiency of Apple (Malus domestica) in Kullu District of Himachal Pradesh

A Study on Post-harvest Losses of Royal Delicious Apple in Different Marketing Channels at Seraj Valley, Himachal Pradesh, India

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