Housing affordability is a comprehensive assessment of the housing market social orientation. The article deals with methodological problems of the housing affordability assessment. The latter becomes relevant in connection with the introduction of project financing in Russia. In the current environment, there is a necessity to centralize the management of project implementation processes and its support, as well as state support for credit and financial institutions. The subject of the research is the housing affordability for the population. The object of the research is the residential real estate market of the Krasnoyarsk territory. Special attention is given to the consideration of modern methodologies for assessing the affordability of residential real estate described in domestic and foreign literature, in official documents. The strategic approach to the increase of residential real estate affordability for the population of the Krasnoyarsk territory is considered. The main target indicators of the strategic directions implementation are defined. The strategic directions implementation will facilitate the development of federal and regional housing strategies, taking into account the desired structure of the housing stock for different population groups.