Socio-Economic Factors Influencing Consumers Online Purchase Behavior of Food Products in Bangalore City

Abstract

Background: Online purchase has a very important role to play in creating consistent demand for farmers’ products and linking them directly to final consumers. Preferences of consumers are the most important driver of online purchases that prosper the linkage between farmers and the final consumers and these preferences are vastly influenced by consumers’ socio-economic characteristics. The current study was conducted to analyse the influence of socio-economic factors on the online purchase of food products in Bangalore city. Methods: Individual cross-sectional data were collected using a pre-tested questionnaire from 105 consumers of randomly selected areas of Bangalore city namely, Sahakarnagar, Judicial Layout, Yelahanka, Canara bank layout, Mahadevapura, Sanjaynagar and Jayanagar. Binary logistic regression was applied as the research method to examine the influence of socio-economic characteristics like gender, age, occupation, education, number of family members with income and income (as predictor variables) towards the online purchase of food products (as dependent variable). Result: Results indicated that age (negatively), number of family members earning income and monthly income (positively) significantly influenced the online purchase of food products. Other variables like education, gender (in favour of men) and occupation also influenced (positively) the outcome variable but, statistically were not significant.

HOW DO CUSTOMERS PAY FOR THEIR ONLINE FOOD PURCHASES? A Study on the Online Food Purchasers in Bangladesh

“…A lot of research has been done on e-commerce, especially on online food business's growth, challenges, (Liu and Lin, 2020) adaptability (Coghlan et al, 2020), and customers' attitudes and behavior toward online food purchases (Fatima, 2023;Rasoli et al, 2021). However, only a few studies have focused on the choice of payment methods by the customers.…”

​Online Purchase of Food Products in Bangalore City- Preferences and Constraints

“…Jacobsson (2017) investigated the advantages and disadvantages of online purchases and found that uncertainty, unreliable, risk-taking, page hacking, fraud and identity hijacking were major disadvantages associated with online purchases. Recently, Rasoli et al (2021) investigated socio-economic factors toward the online purchase of food products however, the effects of predetermined motivations and constraints towards the online purchase of food products remained instinctive without rigorous data analysis.…”