A comprehensive investigation was undertaken in 2020-2021 in the Jammu district of the Jammu region, Jammu and Kashmir (Union Territory), India employing a descriptive study design. The primary objective was to discern the socio-economic characteristics of the cauliflower cultivators. Utilizing a multistage sampling methodology, a total of 160 cauliflower growers constituted the study sample. The results indicate that a substantial proportion of respondents (37%) fall within the middle-age category, holding matriculation level education (41%). The majority of respondents (54%) reside in joint family setups and agriculture emerges as the predominant occupation (76%). The majority of cauliflower growers in the study area have marginal farm sizes, primarily irrigated using canal water. While several critical information sources were conveniently located near the study area, including the agriculture office and input stores, access to others such as the SAU, KVK and the market was more distant. Respondents occasionally sought information from nearby sources in their villages.