Sociocultural Influences of Appearance and Body Image on Appearance Enhancement Behavior

Abstract

This study investigates the effects of sociocultural influences and body image on appearance enhancement behaviors (facial management, clothing selection, and weight/figure management). For data collection, a questionnaire was administrated to 562 female college students in Gwangju City, Chonnam area and Chonbuk area, Korea, from May 23 to June 10, 2011. To analyze the data, a SPSS 18.0 statistics package was used, and descriptive statistical analysis, frequency analysis, factor analysis, reliability analysis, and regression analysis were conducted. The results were as follows. First, sociocultural influences were divided into three factors: parental influence, media influence, and peer influence. Overall sociocultural influences had positive effects on appearance enhancement behavior. Second, body image was divided into two factors: weight-concern and appearance-concern. Sociocultural influences had significant effects on overall body image. Third, body image appeared to have positive effects on overall appearance enhancement behavior.

Understanding Body Image and Appearance Management Behaviors Among Adult Women in South Korea Within a Sociocultural Context: A Review

“…Three Korean language studies examined parental and peer influences on body image. Kim (2014a) and Kim and Hwang (2008) found a negative direct effect between parental and peer attitudes toward appearance and body satisfaction, whereas Park and Chung (2012) found a positive direct effect between parental and peer attitudes toward appearance and appearance concern. These findings indicate that the more parents and peers engaged in appearance management behaviors, held appearance in high regard, and desired the thin-ideal, the less body satisfaction and more appearance concern participants reported.…”

“…Seven Korean language studies examined appearance management behaviors (e.g., make-up and cosmetics, fashion and clothing, hair and body care). Four of the seven studies found that appearance concern or stress positively predicted appearance management behaviors (Jun & Lee, 2014; Lee & Ku, 2009; Park & Chung, 2012; Seo, 2014). Two of the seven studies found that body satisfaction negatively predicted appearance management behaviors (Kim, 2014a; Lee & Cho, 2014).…”

“…Five Korean language studies examined the influence of media on body image-relevant variables. Two studies found that media influence positively predicted body dissatisfaction and appearance concerns (Park & Chung, 2012, 2013), and one study found that media influence negatively predicted body satisfaction (Kim, 2014a). Jun and Lee (2014) found in their sample of South Korean undergraduate women that media involvement negatively predicted body satisfaction.…”

“…Seven English and 11 Korean language studies examined the association between media and body image (Han, 2003; Hong, 2006a, 2006b; Jun & Lee, 2014; Jung & Forbes, 2007; Kim, 2014a, 2014b; Kim & Aubrey, 2015; Lee & Cho, 2014; Lee, Chung, & Ahn, 2015; Lee et al, 2013; Lee & Han, 2008; Lee & Lee, 2017; Park & Chung, 2012, 2013; Ryu et al, 2003; Shin, You, & Kim, 2017; Yun, Sung, & Jin, 2006).…”

The Effect of Expectations for Appearance Management on Cosmetic Behavior and Intention to Purchase Colorful Cosmetic Products due to Not Wearing a Mask

“…또한 화장행동은 자신을 중심으로 한 특성과 타인 또는 사회를 중심으로 한 특성 모두를 갖는 활동으로 상호작용 을 통해 동조행동으로 나타나며 (Lee, 2002;Park, 2003;Cash & Cash, 1982) (Lee, 2007;Graham & Jouhar, 1983). 화 장행동의 범위는 최근 매스미디어의 발달로 개인의 개성 및 다 양성을 중시하게 되면서 외모를 아름답게 가꾸는 행위를 넘어 서 타인과의 관계를 고려하는 사회적 행위로 확장되고 있어 (Park, 2002;Youn, 2009) (Graham & Jouhar, 1983) (Choi et al, 2002). 화장품 은 학자들마다 용도별, 상태별, 제조별로 분류하고 있으며 (Hwang, 2019) 이 중 색조화장품은 유형별로 베이스 메이크업 (base make-up)화장품과 포인트 메이크업(point make-up)화장 품으로 나누어 살펴볼 수 있다 .…”