“…Lower SES groups smoke at 3 to 4 times the prevalence of higher SES groups making tobacco use one of the greatest contributors to health disparities (BRFSS - Centers for Disease Control and Prevention, 2012). While motivation to quit and attempts to quit show no socioeconomic gradient, lower SES groups are less likely to successfully quit once they begin smoking even when provided with a variety of treatments and treatment modalities (Agrawal et al, 2008, Barbeau, Krieger & Soobader, 2004, Centers for Disease Control and Prevention, 2005, Fagan et al, 2007, Ferguson et al, 2005, Kotz & West, 2009, Reid et al, 2010, Trinidad et al, 2011, Wetter et al, 2005a, Sheffer et al, 2012b, Varghese et al, 2014, Kandel, Griesler & Schaffran, 2009). At present, tobacco use is the leading contributor to health disparities in the US and elsewhere, and unlike many other health disparities, tobacco-related cancer health disparities actually appear to be increasing (Jha et al, 2006, Kanjilal et al, 2006, Mokdad et al, 2004).…”