“…The discussion of justice and fairness between family and non‐family employees has been subject to extensive debate during the last two decades (e.g., Barnett & Kellermanns, ; Chrisman et al, ; Chua et al, ; Cruz, Larraza‐Kintana, Garcés‐Galdeano, & Berrone, ; Jennings et al, ; Lubatkin et al, ; Samara & Arenas, ). At first, it has been argued that the preferential treatment of family employees will automatically violate norms of justice and will negatively affect fairness perceptions of non‐family employees, eventually leading to various negative work performance outcomes (e.g., Barnett & Kellermanns, ; Cruz et al, ; Jaskiewicz et al, ; Kidwell, Eddleston, Cater, & Kellermanns, ; Zientara, ). Indeed, providing preferential treatment to family employees has been argued to decrease non‐family employees commitment and motivation (Barnett & Kellermanns, ), to threaten the family firm reputation (Cruz et al, ; Zientara, ) and to eventually decrease overall firm performance (Chua et al, ; Verbeke & Kano, ).…”