Socioemotional wealth in gay-owned family businesses: A pitch

Abstract

In Western countries, there is a growing number of children raised by same-sex couples. The meaning of the term "family" has been evolving over the past decades, as well as the meaning of "family business". Based on the Faff's (2015) pitching research template, we present a pitch related to the postmodern family businesses. The intersection of family business socioemotional wealth perspective and queer studies presents an exciting area of research. The main research question is "Do gay-owned family businesses follow the same set of goals as traditional family firms?" In this letter, we also present our reflections on how the pitching research template can be used to prepare a research project related to this topic.