On the 50th anniversary of the ISSA and IRSS, Pirkko Markula, a leading poststructuralist scholar, assesses the trajectory, challenges, and future for sociology of sport research on exercise, fitness and physical cultures. The trajectory of more openly politicized examinations of power in sport as cultural studies entered Anglo-American sociology of sport in the 1990s coincided with an expanded focus on the cultures of physical activity and exercise, notably with critique of the feminine body ideal in the fitness industry. Key challenges for the future include mending a 'disconnect' in the tensions between critical analysis and actual physical activity education and practices, furthering scholarly commitment to interdisciplinarity, and for poststructuralist theorizing to reach beyond sport studies to serve as a platform for thinking differently about exercise practices and scientific understandings of the moving body.Keywords exercise, sports, sport sociology, the body, trajectory Although I identify as a sport sociologist, my research interest is not primarily sport, nor do I draw from theorists principally associated with the academic discipline of sociology. However, being located in sport sociology's relative margins has afforded me an excellent view to observe various events unfolding in our field. Inspired by the work of other sport sociologists as well as my own observations, I reflect specifically upon the role of exercise research in sport sociology.
Reflections on the trajectory of exercise research within sport sociologySeveral scholars point to the close connection between the positivist, value-free sociology and the origin of North American sport sociology (e.g., Harris, 2006;Ingham and