“…61 From the mid-1980s, the Disney Company hired and sponsored numerous renowned architects, 62 and expanded its business and influence to other continents. 63 In the context of cultural globalization, and in accordance with theories about the "McDonaldization" of the world (Jevtović, 2019), the global influences of the Disney theme parks are referred to as Disneyfy (Weinstein, 1992, p. 159), Disneyize (Reisinger, 2009, p. 28), or Disneyfication (Mittermeier, 2021, p. 157) in literature. However, in-depth studies of the Disney parks located in Europe and Asia indicate that it is a manifestation of glocalization (Mittermeier, 2021), which refers to the mutual process of adapting a global product to the local market and vice versa.…”