2023
DOI: 10.1177/00222437231195551
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Soda Taxes and Marketing Conduct

Abstract: Soda taxes are an increasingly popular policy tool that discourages purchases of sugar-sweetened beverages. This study analyzes how emphasis on marketing conduct elements and their effectiveness might change after soda tax introductions. Prior studies on the effect of soda taxes focus on price increases but neglect other, relevant marketing conduct tools, i.e., promotional frequency, promotional discount depth, and feature promotion frequency. This study documents the changes to marketing conduct elements and … Show more

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Cited by 5 publications
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