2‐Iminopyrroles [HtBuL, 4‐tert‐butyl phenyl(pyrrol‐2‐ylmethylene)amine] are non‐fluorescent π systems. However, they display blue fluorescence after deprotonation with alkali metal bases in the solid state and in solution at room temperature. In the solid state, the alkali metal 2‐imino pyrrolates, M(tBuL), aggregate to dimers, [M(tBuL)(NCR)]2 (M=Li, R=CH3, CH(CH3)CNH2), or polymers, [M(tBuL)]n (M=Na, K). In solution (solv=CH3CN, DMSO, THF, and toluene), solvated, uncharged monomeric species M(tBuL)(solv)m with N,N′‐chelated alkali metal ions are present. Due to the electron‐rich pyrrolate and the electron‐poor arylimino moiety, the M(tBuL) chromophore possesses a low‐energy intraligand charge‐transfer (ILCT) excited state. The chelated alkali cations rigidify the chromophore, restricting intramolecular motions (RIM) by the chelation‐enhanced fluorescence (CHEF) effect in solution and, consequently, switch‐on a blue fluorescence emission.