2022
DOI: 10.30628/1994-9529-2022-18.2-117-146
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Soft Power of TikTok: The Social Network That Conquered the World

Abstract: This article discusses the rise of TikTok, a relatively young but extremely popular Chinese social network for sharing short-form original videos (mostly entertaining). By the end of 2021, TikTok had surpassed the American search engine Google as the most visited website on the Internet. With its billion unique visitors each month, it is the only top 10 website whose parent company (ByteDance) is located outside the U.S. In the article, I analyze the specifics of TikTok’s presence in the Russian segment of the… Show more

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“…Currently, both adults and children acquire a significant part of social experience via interaction with DD–digital socialization (Soldatova and Vojskunsky, 2021 ; Veraksa A. N. et al, 2021 ; Podosokorsky, 2022 ; Sysoeva and Yaroshevskaya, 2022 ; Zhuravlev et al, 2022 ). A gradual digital transformation of the educational process in schools (Koinova-Zollner et al, 2022 ) and preschool institutions (Komarova, 2022 ) is also taking place.…”
Section: Introductionmentioning
confidence: 99%
“…Currently, both adults and children acquire a significant part of social experience via interaction with DD–digital socialization (Soldatova and Vojskunsky, 2021 ; Veraksa A. N. et al, 2021 ; Podosokorsky, 2022 ; Sysoeva and Yaroshevskaya, 2022 ; Zhuravlev et al, 2022 ). A gradual digital transformation of the educational process in schools (Koinova-Zollner et al, 2022 ) and preschool institutions (Komarova, 2022 ) is also taking place.…”
Section: Introductionmentioning
confidence: 99%