This exploratory research delves into the phenomenon that modern enterprises face in their operations amid economic crises and increasingly open and competitive markets. Challenges such as low productivity, high production costs, and the processing of vast amounts of data are examined. For the purpose of this study, research was conducted in specific companies engaged in the production of non-alcoholic beverages, CO2 gas, and carbonated water. Information was gathered through interviews with key stakeholders, surveys, and questionnaires. The possibility of applying research results are equally relevant for companies with different production programs and ownership structures. A viable solution to these business challenges is the implementation of business digitization, which integrates organizational units through the introduction of a unified information system connecting all business segments into a functional whole, in contrast to separate systems for each part of the enterprise. Research results indicate that the implementation of an information system significantly enhances overall productivity, reducing production costs and improving speed and efficiency. The effects of the information system implementation are explored from technological and application perspectives, along with an analysis of positive economic aspects, which fundamentally represents a key advantage of introducing a modern information system. This research evolves specific application solutions through the implementation of information systems as part of a comprehensive improvement of business operations of enterprises.