Software Startup Education: Gamifying Growth Hacking

Kemell, Kai-Kristian; Feshchenko, Polina; Himmanen, Joonas; Hossain, Abrar; Jameel, Furqan; Puca, Raffaele Luigi; Vitikainen, Teemu; Kultanen, Joni; Risku, Juhani; Impiö, Johannes; Sorvisto, Anssi; Abrahamsson, Pekka

doi:10.1007/978-3-030-35983-6_16

Cited by 3 publications

(2 citation statements)

References 5 publications

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“…The company's "data-driven decision-making" dimension encompasses analyses of which adaptations must be made for the business model's scalability. Startups learn with a systematic method (Bosch et al, 2013), using data analysis from direct contact interactions with customers (Bohnsack & Liesner, 2019;Huang et al, 2017;Mac an Bhaird & Lynn, 2015), collecting data on social media, (Agarwal, 2019;Kemell et al, 2019) or in the service utilization log (Hokkanen & Väänänen-Vainio-Mattila, 2015). With this, they have access to big data (Say et al, 2018) and artificial intelligence (Chalmers et al, 2020).…”

Section: Discussionmentioning

confidence: 99%

“…Analyzing the data collected on social media (Agarwal, 2019) can improve the startup's service, as advocated in Growth Hacking practices (Kemell et al, 2019). There is still the possibility of collecting data and statistics from the usage log, which aims to understand where customers are and how they interact to improve the service offer (Hokkanen & Väänänen-Vainio-Mattila, 2015).…”

Section: Data-driven Decision-makingmentioning

confidence: 99%

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Digital Startups Survivor and Scalability: Identifying Variables for Accelerated Growth

Neves¹,

Zilber²

2023

OJBM

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Scalability is the process of rapidly expanding a startup's number of customers and profitability. There are, however, only a few studies on this process, despite the large number of startups, their relevance to the economy and, on the other hand, the low survival rate in this segment. The objective of this study is to develop a conceptual framework that identifies possible variables that contribute to the scalability process in startups. To address this objective, a systematic literature review and subsequent identification of relevant categories were conducted. Consequently, six categories were identified, and the relationships among them constituted a conceptual framework. This framework shows that the existence of a scalable business model, managed with resource orchestration and data-driven decision-making integrated into a monitored business environment, can lead to accelerated growth or scalability. Thus, the startup can reach the development stage required to receive investments considered essential for scaling or its accelerated growth.

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Section: Discussionmentioning

confidence: 99%

Section: Data-driven Decision-makingmentioning

confidence: 99%

Digital Startups Survivor and Scalability: Identifying Variables for Accelerated Growth

Neves¹,

Zilber²

2023

OJBM

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Understanding the Application of Gamification to Business When Applied to Marketing

Rosário

2022

Advances in Business Strategy and Competitive Advantage

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The internet is a technology that has provided changes, giving rise to new trends and concepts applied in the most diverse areas. One of these trends is gamification, as it is a concept applied in several areas: education, information technology, management, communication, and marketing. Companies understand that gamification applied to marketing can be an opportunity to strengthen the relationship between brands and consumers, increasing consumer engagement and loyalty. Marketing strategy based on gamification can boost marketing results, increase brand engagement, generate more motivation among users, promote knowledge retention, encourage cooperation, and provide a competitive advantage and valuable feedback. It becomes pertinent to understand how gamification can attract, engage, and understand a brand's audience. This chapter is based on the methodology of a systematic bibliometric literature review with a qualitative approach to understand the application of gamification to business when applied to marketing in order to verify research themes and development patterns.

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Bricolage and Growth Hacking: Two Smart Concepts of Creating a Business Lacking Resources

Baaken¹,

Liu²,

Lapornik³

2022

Next Generation Entrepreneurship

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The chapter presents two smart concepts of creating a new business without or with only low budget. Thus, it applies particularly e.g., for either students, refugees and/or people from developing countries. “Bricolage” stands for a behaviour in which the actor solves problems using only available resources. Contrary to the resource-creating mentality, only the resources of the repertoire at hand are used. “Growth Hacking” as a new method, using digital approaches in particular, can achieve high sales in a short time. The relevance of data-driven marketing within the framework of a growth strategy. Working primarily with data is a promising strategy for companies that can effectively, efficiently and cost effectively using online tools or online-offline combinations to achieve their growth objectives. Thus, the two concepts are complementing each other by dedication to two different stages of a start-up process. Bricolage for creating the start-up and Growth Hacking for getting it successfully to the market and make it grow sustainably. The Chapter is describing the two concepts and their interdependence by offering a conceptual framework.

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Software Startup Education: Gamifying Growth Hacking

Cited by 3 publications

References 5 publications

Digital Startups Survivor and Scalability: Identifying Variables for Accelerated Growth

Digital Startups Survivor and Scalability: Identifying Variables for Accelerated Growth

Understanding the Application of Gamification to Business When Applied to Marketing

Bricolage and Growth Hacking: Two Smart Concepts of Creating a Business Lacking Resources

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