Software startup education: gamifying growth hacking

Kemell, Kai-Kristian; Feshchenko, Polina; Himmanen, Joonas; Hossain, Abrar; Jameel, Furqan; Puca, Raffaele Luigi; Vitikainen, Teemu; Kultanen, Joni; Risku, Juhani; Impiö, Johannes; Sorvisto, Anssi; Abrahamsson, Pekka

doi:10.1145/3340481.3342734

Cited by 4 publications

(2 citation statements)

References 4 publications

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“…All channels and media available (at no or low cost), such as search engine optimisation, content marketing, social media, or viral marketing. [39] Only a few empirical research papers have been published on Growth Hacking, so empirical evidence is missing [40].…”

Section: Growth Hacking 41 Guide To a New Smart Conceptmentioning

confidence: 99%

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Bricolage and Growth Hacking: Two Smart Concepts of Creating a Business Lacking Resources

Baaken¹,

Liu²,

Lapornik³

2022

Next Generation Entrepreneurship

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The chapter presents two smart concepts of creating a new business without or with only low budget. Thus, it applies particularly e.g., for either students, refugees and/or people from developing countries. “Bricolage” stands for a behaviour in which the actor solves problems using only available resources. Contrary to the resource-creating mentality, only the resources of the repertoire at hand are used. “Growth Hacking” as a new method, using digital approaches in particular, can achieve high sales in a short time. The relevance of data-driven marketing within the framework of a growth strategy. Working primarily with data is a promising strategy for companies that can effectively, efficiently and cost effectively using online tools or online-offline combinations to achieve their growth objectives. Thus, the two concepts are complementing each other by dedication to two different stages of a start-up process. Bricolage for creating the start-up and Growth Hacking for getting it successfully to the market and make it grow sustainably. The Chapter is describing the two concepts and their interdependence by offering a conceptual framework.

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Section: Growth Hacking 41 Guide To a New Smart Conceptmentioning

confidence: 99%

“…The research published since then is limited to small in comparison to other topics. So far, just a few research papers are published on growth hacking [40]. Due to the lack, this work has often drawn on other sources than on empirical research papers.…”

Section: Conclusion Limitations and Further Researchmentioning

confidence: 99%

Bricolage and Growth Hacking: Two Smart Concepts of Creating a Business Lacking Resources

Baaken¹,

Liu²,

Lapornik³

2022

Next Generation Entrepreneurship

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A theory of factors affecting continuous experimentation (FACE)

Ros,

Bjarnason,

Runeson

2023

Empir Software Eng

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Context Continuous experimentation (CE) is used by many companies with internet-facing products to improve their business models and software solutions based on user data. Some companies deliberately adopt a systematic experiment-driven approach to software development while some companies use CE in a more ad-hoc fashion. Objective The goal of this study is to identify factors for success in CE that explain the variations in the utility and efficacy of CE between different companies. Method We conducted a multi-case study of 12 companies involved with CE and performed 27 interviews with practitioners at these companies. Based on that empirical data, we then built a theory of factors at play in CE. Results We introduce a theory of Factors Affecting Continuous Experimentation (FACE). The theory includes three factors, namely 1) processes and infrastructure for CE, 2) the user problem complexity of the product offering, and 3) incentive structures for CE. The theory explains how these factors affect the effectiveness of CE and its ability to achieve problem-solution and product-market fit. Conclusions Our theory may inspire practitioners to assess an organisation’s potential for adopting CE and to identify factors that pose challenges in gaining value from CE practices. Our results also provide a basis for defining practitioner guidelines and a starting point for further research on how contextual factors affect CE and how these may be mitigated.

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ACM SIGSOFT International Workshop on Software-Intensive Business

Smolander

Grünbacher

Hyrynsalmi

et al. 2020

SIGSOFT Softw. Eng. Notes

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ACM SIGSOFT International Workshop on Software-intensive Business: Start-ups, Platforms and Ecosystems (IWSiB 2019) was hosted by ESEC/FSE 2019 and it was held in Tallinn in August 2019. The workshop was motivated by a preceding Dagstuhl Seminar 18182 in which the participants agreed on founding of a workshop series for promoting and advancing the research of software-intensive business. This workshop paid special attention on the four modern themes of software- intensive business: engineering for software business, software ecosystems, education and software business, and software as a service. This report briefly presents the insights from discussions, presented studies and keynotes.

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Software startup education: gamifying growth hacking

Cited by 4 publications

References 4 publications

Bricolage and Growth Hacking: Two Smart Concepts of Creating a Business Lacking Resources

Bricolage and Growth Hacking: Two Smart Concepts of Creating a Business Lacking Resources

A theory of factors affecting continuous experimentation (FACE)

ACM SIGSOFT International Workshop on Software-Intensive Business

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