“…The literature points out that there are many digital solutions that allow data to be assimilated, that is, artificial intelligent (He et al , 2010; Dubey et al , 2020), the IoT (Côrte-Real et al , 2020), big data analytics (Berger et al , 2015; Edwards et al , 2017; Grover et al , 2018; He et al , 2017; Hinge et al , 2021; Janssen et al , 2017; Lehrer et al , 2018; Martinez and Walton, 2014; Matthias et al , 2017; O’Connor and Kelly, 2017; Opresnik and Taisch, 2015; Wang and Byrd, 2017; Nguyen Dang Tuan et al , 2019; Shamim et al , 2019; Côrte-Real et al , 2020; Dong and Yang, 2020; Hallikainen et al , 2020; Hung et al , 2020; Sivarajah et al , 2020; Gupta et al , 2020; Ghasemaghaei and Calic, 2019; Ghasemaghaei and Calic, 2020; Yasmin et al , 2020; Wamba et al , 2020; Dubey et al , 2020), cloud solutions (Marston et al , 2011), machine learning (Beque and Lessmann, 2017; Salminen et al , 2019) and wearable technology (Chaffin et al , 2017). Most of the studies show the key role of big data analytics solutions in explaining the assimilation of data.…”