Rare-earth borates are good candidates for optical applications. To date, however, the high-pressure/high-temperature technique has produced a large number of novel borates with optical properties that have rarely been investigated due to the severe problem of substantial defects. We targeted the high-pressure polymorph of β-GdB O and synthesized three solid solutions of β-Gd Bi Tb B O (0≤x≤0.75), β-Gd Bi Eu B O (0≤y≤0.75), and β-Gd Bi Tb Eu B O (0≤z≤0.05) by using typical solid-state reactions at 820 °C. Here, the function of Bi is to stabilize the high-pressure phase by lowering the synthetic temperature and being the sensitizer to promote the green and red emissions of Tb and Eu . The multiple energy transfer paths were investigated by using lifetime decay experiments and photoluminescent spectra, and both efficiency and mechanism were determined. Eventually, color-tunable and white emissions were achieved by rational doping of Bi , Tb , and Eu into β-GdB O , that is, the CIE chromaticity coordinate for β-Gd Bi Tb Eu B O is (0.318, 0.365) with a correlated color temperature of 6101 K.