Solar spicules are chromospheric fibrils that appear everywhere on the Sun, yet their origin is not understood. Using high resolution observations of spicules obtained with the Swedish 1 m Solar Telescope, we aim to understand how spicules appear in filtergrams and Dopplergrams, how they compare in Ca II H and Hα filtergrams, and what can make them appear and disappear. We find that spicules display a rich and detailed spatial structure, and show a distribution of transverse velocities that, when aligned with the line of sight, can make them appear at different Hα wing positions. They become more abundant at positions closer to the line core, reflecting a distribution of Doppler shifts and widths. In Hα width maps they stand out as bright features both on disk and off limb, reflecting their large Doppler motions and possibly higher temperatures than in the typical Hα formation region. Spicule lifetimes measured from narrowband images at only a few positions will be an underestimate because Doppler shifts can make them disappear prematurely from such images; for such cases, width maps are a more robust tool. In Hα and Ca II H filtergrams, off-limb spicules essentially have the same properties, appearance, and evolution. We find that the sudden appearance of spicules can be explained by Doppler shifts from their transverse motions, and does not require other convoluted explanations.