This paper deals into the complexities of nonlinear dynamics within the nonlinear generalized advection-
diffusion-reaction equation, which describes intricate transport phenomena involving advection, diffusion,
and reaction processes occurring simultaneously. Through the utilization of the Lie symmetry approach,
we thoroughly examine this proposed model, transforming the partial differential equation into an ordinary
differential equation using similarity reduction techniques to facilitate a more comprehensive analysis. Ex-
act solutions for this transformed equation are derived employing the extended simplest equation method
and the new extended direct algebraic method. To enhance understanding, contour plots along with 2D
and 3D visualizations of solutions are employed. Additionally, we explore bifurcation and chaotic be-
haviours through a qualitative analysis of the model. Phase portraits are meticulously scrutinized across
various parameter values, offering insights into system behavior. Introduction of an external periodic
strength allows us to utilize various tools including time series, 3D, and 2D phase patterns to discern
chaotic and quasi-periodic behaviors. Furthermore, a multistability analysis is conducted to examine the
impacts of diverse initial conditions. These findings underscore the efficacy and practicality of the pro-
posed methodologies in evaluating soliton solutions and elucidating phase dynamics across a spectrum of
nonlinear models, offering novel perspectives on intricate physical phenomena.