The influence of the nature of the continuous medium on various properties of a wide range of water‐in‐oil (w/o) microemulsions was examined. 1H NMR spectroscopy allowed to determine the properties of water in the studied systems and the way they are affected by the solvent to be elucidated. Changes in interfacial polarity were examined from the 13C NMR signals of the surfactant molecule sodium bis(2‐ethylhexyl)sulfosuccinate (AOT). Chemical shifts were found to vary with the water content of the microemulsion. The variation of the carbon chemical shift as a function of the water‐to‐surfactant concentration ratio (W) was used as an indirect measure of polarity changes at the microemulsion interface. The kinetic effects of the microemulsion composition on the solvolysis of anisoyl chloride were studied, and the reagent was found to react with water at the microemulsion interface alone. Based on both kinetic and NMR results, the solvolysis rate constants of anisoyl chloride decrease with increasing penetration of the oil into the interface. Also, the resonance signals for the water H atoms were found to change in parallel with the solvolysis rate constant for anisoyl chloride. (© Wiley‐VCH Verlag GmbH & Co. KGaA, 69451 Weinheim, Germany, 2006)