Solução para Queda de Vendas em uma Empresa Paulistana de Pequeno Porte no Ramo de Aparelhos Auditivos

Monteiro, David Costa; Faria, Ana Cristina de; Shibao, Fábio Ytoshi; Ramon, Mauro

doi:10.5585/iptec.v4i2.75

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“…A implantação de uma estratégia de aproximação em face da clientela com deficiência auditiva é uma alternativa importante para levar mais dignidade e atendimento para esse público, trazendo vantagem competitiva para a empresa que a realiza (MONTEIRO et al, 2016), como foi o caso.…”

Section: Revista Produção E Desenvolvimentounclassified

Estudo de operações city logistics para aumento da competitividade em uma empresa de aparelhos auditivos na cidade de Campinas-SP

Monteiro

Shibao

Souza

2017

RPD

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Discuss this article logistics operation possibilities made possible from the needs and ideas sponsored by a company that sells hearing aids in a large city paulista inside: Campinas. It turns out that, to address the serious logistical problems of distribution of hearing aids in this city, the organization needed to innovate in the field of distribution of its products. Contextualizes that logistics is often intuitive, which, in practice, usually leads the manager to the study of the subject, always deserving of ratification and permanent study. The objective was to review central logistics issues, specifically aiming to expose how the discipline actually helped a particular organization to solve the concrete problem of distribution of its products. The methodological course is reviewed by literature and case study, justifying the research for its high practical value. The results obtained indicate the validity of the solution adopted by a certain company, this constant to go as far as the customer was through specialized vendors, presenting the measure the recovery and a significant increase in the clientele of the company studied.

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Section: Revista Produção E Desenvolvimentounclassified