SummarySequence specific HMG box factors bind and bend DNA via interactions in the minor groove.3D NMR analyses have provided the structural basis for this interaction. The cognate HMG domain DNA motif is generally believed to span 6 to 8 bases. However, alignment of promotor elements controlled by the yeast genes Ste11 and Rox1 has indicated strict conservation of a larger DNA motif. By site selection, we identify a highly specific 12 bp motif for Ste11:AGAACAAAGAAA. Similarly, we show that Tcf1, MatMc and Sox4 bind unique, highly specific DNA motifs of 12, 12 and 10 bp respectively. Footprinting with a deletion mutant of Ste11 reveals a novel interaction between the 3' base pairs of the extended DNA motif and amino acids Cterminal to the HMG domain. The sequence-specific interaction of Ste11 with these 3' base pairs contributes significantly to binding and bending of the DNA motif.