This paper describes a new method to determine the heat transfer coefficient, ℎ, and the adiabatic-surface temperature, , from transient measurements of the surface temperature of a test piece. Maximum Likelihood Estimation (MLE) is used in conjunction with Fourier's 1D equation to determine the optimum values of ℎ and , and also their 95% confidence intervals, without having to measure the air temperature. Validation experiments are conducted in a small purpose-built wind tunnel, and a novel infra-red (IR) sensor is used to measure the surface temperature of the test piece. A mesh heater is used to generate either a step-change in the air temperature or a 'slow-transient' in which the air temperature -and consequently -increases slowly with time. Numerical simulations, using 'noisy data', show that the computations give accurate estimates of ℎ and for both the step-change and slow-transient cases. The values of ℎ and determined from the measurements in the wind-tunnel are in good agreement with empirical correlations for turbulent flow over a flat plate.An advantage of the new method is that it can be used for all transient experiments, even those slow transients that violate the assumption of a semi-infinite solid, an assumption that is used in most existing analysis methods. The new method, which was applied here to boundary-layer flow with one stream of fluid, could also be applied to 'three-temperature problems', like film cooling, which involve two streams of fluid. The significant advantage of using the method for these problems is that both ℎ and could be determined accurately from a single experiment.