Two new π* indicators of solvent dipolarity and polarizability were synthesized and characterized with respect to their solvatochromic and acid‐base properties. The new dyes, N,N‐dipropyl‐p‐nitroaniline and N,N‐dibutyl‐p‐nitroaniline, are part of a homologous structural series of indicators with increasing lipophilic character, ranging from N,N‐dimethyl‐p‐nitroaniline to N,N‐dibutyl‐p‐nitroaniline. The new indicators are designed as specific polarity probes for the characterization of aqueous‐organic interfacial systems. Visible absorption spectra for N,N‐dipropyl‐p‐nitroaniline and N,N‐dibutyl‐p‐nitroaniline show solvent‐dependent bandshapes in a manner similar to that of the previously characterized diethyl species. Values of ‐s decrease slightly from N,N‐diethyl‐p‐nitroaniline to N,N‐dipropyl‐p‐nitroaniline, leveling off with increasing alkyl chain length. The trend in pK BH + for the p‐nitroanilinium ions over the range from N,N‐dimethyl‐ to N,N‐dibutyl‐ is consistent with known trends for the corresponding anilinium ions. © 1997 John Wiley & Sons, Ltd.