In this article, we will discuss the problems of high recreational pressure on beach areas, due to their deficit. Natural erosion of the coastal strip and other destructive processes, both natural and anthropogenic, lead to the need for an early and comprehensive analysis of the reviewed geosystems from different points of view. Comparison between the Azov and Black sea coasts of the Krasnodar territory reveals differences in the potential and dynamics of development of the tourist and recreational complex of these territories. Detailed segmentation and analysis of the status of beach areas was carried out according to the administrative division of the region. The paper analyzes questions related to the procedure for making certain managerial and organizational decisions that should have an effective impact on the work of the tourist and recreational complex. Coastal geosystems of the Krasnodar region have undeniable features and significance in contrast to other regions of Russia. In this regard, there is a need to divide the region into clusters.