“…Field data must therefore engage in intense rigor and detailed reporting to ensure that the target audience can adjudge the quality and reliability of the study (McKinnon, 1988;Woodward et al, 2001;O'Dwyer, 2002) For the purpose of this analysis, the four companies would be referred to as companies A, B, C and D. The various respondents from each company such as company A, would be referred to as respondent A1, A2, A3, A4 and A5; respondents from company B would be referred to as respondent B1, B2, B3, B4 and B5; respondents from company C will referred to as C1, C2, C3, C4 and C5 and respondents from company D will be referred to as D1, D2 D3, D4 and D5. Adams and Frost (2008) follow a similar labelling technique and methodology.…”