The activation and kinetics of propylene metathesis by well-defined supported WO x /SiO 2 catalysts were investigated with transient temperature-programmed surface reaction (TPSR) spectroscopy and steady-state olefin metathesis. The TPSR measurements revealed for the first time that catalyst activation with olefins creates three distinct activated sites [highly active (T p ∼ 160 °C), modestly active (T p ∼ 450 °C), and sluggishly active (T p ∼ 600−750 °C)]. The number and reactivity of the activated surface WO x sites increase with activation temperature, olefin partial pressure, and olefin size (C 2 = ≪ C 3 = ∼ C 4 = ). Only propylene and 2-butene are able to generate the highly active sites because of the presence of CHCH 3 groups in these olefins, while ethylene is able to create only the sluggish active sites. The specific activity (TOF) of the surface WO x sites increases with surface coverage because of the increasingly strained configuration (larger bridging O−W−O bond angles) at higher levels of surface WO x coverage on the SiO 2 support. Steady-state propylene metathesis exhibits a first-order dependence on propylene partial pressure, and the ratedetermining step is propylene adsorption on activated sites. Propylene metathesis by supported WO x /SiO 2 catalysts can be represented by the simple Langmuir-type kinetics of rate = kK adswhere k is an Arrhenius rate constant and K ads is the propylene equilibrium adsorption constant, that during typical high-temperature metathesis reduces to rate = kK ads [C 3 = ] because the K ads is a small value.