This paper critically analyzes the traditional method of kinetic determination of activation energy by sectioning the recorded differential thermal analysis peak area. This procedure is incorrect because it misses the impact of thermal inertia, which changes the shape of the peak's base line from straight to s‐shape. This effect has been known since the Newton cooling law, but the resulting errors persist to be interwoven into all the kinetic methods based on nonisothermal thermoanalytical measurements. Relating to calorimetry, it is necessary here because heat inertia has become a standard part of heat determination via using the Tian historical equation. The role and impact of heat inertia is discussed and analyzed in detail.