“…Fourth and lastly, we offer glimpses into an increasingly growing mode of methodological inquiry in hospitality and tourism research. We follow suit with existing hospitality and tourism qualitative researchers (Lee, 2021b;Mura et al, 2021;Noy, 2008;Williams, 2021;Woodhouse, 2018), who turned to narrative/storytelling approaches to study, explain, and evocatively illustrate meanings that may potentially fall victim to trivial representations through conventional prose and inquiry (Bochner & Ellis, 2016;Ellis, 2004). In Barista Diary, we purposefully portrayed four scenes to represent the everyday barista's operational experience.…”