The challenges of the information society require frequent strategic reorientations that, in the context of the relational economy, emphasize the importance of IS/ICT in adapting to change, competitiveness, and economic sustainability. The easy adoption of the new technologies by the people, the paradigm of the availability of the new distribution channels, the reduction of the time-to-market, among other examples, have demanded to the responsible ones of the organizations and the SI dynamic of management, and adequate framework of the stated challenges. The preparation and management of the associated changes presuppose a coordinated and coherent combination of four vital axes for organizational success: business performance, information management, systems architecture and information technologies, and relational positioning. In this area, the development of an urban view of the value chain and its participants and the adoption of a logistics perspective on the momentum appear to be the primary adjustment in the support of organizational models to business.