Some Practical Considerations in Market Segmentation

Young, Shirley; Ott, Leland; Feigin, Barbara

doi:10.1177/002224377801500311

Cited by 44 publications

(25 citation statements)

References 4 publications

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“…Therefore, the experimental stimuli were limited to casual brands that were well known among females in their 20s. Fifty females in their 20s considered the following criteria: price (high/low) and brand characteristic (traditional/ contemporary) (Young, Ott, and Feigin 1978). Respondents were instructed to retrieve at least three brand names in each cell.…”

Section: Study Ii: the Influence Of Visual Merchandising Cognition Onmentioning

confidence: 99%

How does visual merchandising in fashion retail stores affect consumers’ brand attitude and purchase intention?

Park

Jeon

Sullivan

2014

The International Review of Retail, Distribution and Consumer R

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Consumers' perceptions of visual merchandising can arouse consumers' in-store merchandise exploration, such as interacting with products, differentiate a retail brand among competitors; contribute to brand preference; and encourage purchase intentions. However, the combination of topics, visual merchandising and cognition, remains relatively unexplored. Thus, Study I develops measures of visual merchandising cognition and Study II examines the impact of visual merchandising cognition on brand preference, with a focus on fashion brands. This research used mixed methods and an experimental design to empirically test the influence of visual merchandising cognition on fashion brand preferences. Confirmatory factor analysis finds three dimensions of visual merchandising cognition: in-fashion, attractiveness, and function. A structural equation model confirms a conceptual framework for the influence of visual merchandising cognition on brand preferences. In-fashion and attractiveness have a significantly positive effect on brand aesthetic attributes. Function has a significantly positive effect on brand utilitarian attributes. Favorable attitudes toward visual merchandising directly transfer to favorable brand attitudes that are positively associated with purchase intentions.

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Section: Study Ii: the Influence Of Visual Merchandising Cognition Onmentioning

confidence: 99%

How does visual merchandising in fashion retail stores affect consumers’ brand attitude and purchase intention?

Park

Jeon

Sullivan

2014

The International Review of Retail, Distribution and Consumer R

View full text Add to dashboard Cite

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“…The objectives of the survey were to examine individuals' health evaluation, media usage, and health information usage, and to collect demographics. This was necessary to capture a broad demographic and range of health evaluations to increase potential heterogeneity of different groups of Midwesterners (Young et al, 1978).…”

Section: Data and Samplementioning

confidence: 99%

“…Over the years, numerous studies have been undertaken to test and determine a variety of segmentation techniques and methods such as whether to use generic benefits, lifestyles, attitudes, demographics or psychographics, or some combination of these and other variables, and the type of factor or cluster analysis to be performed (Young, Ott, & Feigin, 1978). Several articles in the health communication literature have outlined criteria that are appropriate for segmenting audiences.…”

mentioning

confidence: 99%

Media Usage as Health Segmentation Variables

Rodgers

Chen

Duffy

et al. 2007

Journal of Health Communication

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The purpose of this research is to contrast a traditional audience segmentation model that uses demographics and health evaluations against a model that uses these same variables plus media usage variables. The goal was to determine whether media usage variables - typically not used in health segmentation studies - add predictive power in determining health behaviors and attitudes. The results of the analysis showed an increase in the ability to predict health behaviors such as aspirin use, vitamin use, diet, and exercise, and suggest that there is predictive value for including media variables as part of the segmentation process. Implications for public health education and campaign planning are discussed.

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“…The belief underlying this strategy is that benefits which people are seeking in consuming a given product are the basic reasons for the existence of true market segments and are better determinants of behavior than other approaches (Haley 1968). Benefits predict behavior better than personality and lifestyle, volumetric, demographic or geographic measures, which merely describe behavior without explaining it (Haley 1985;Young, Ott, and Feigin 1980). Good market segments generally consist of consumers with homogeneous product needs, attitudes, and responses to marketing variables (McCarthy 1982).…”

Section: Purposementioning

confidence: 99%

A Benefit-based Segmentation of a Nonresident Summer Travel Market

Loker

Perdue²

1992

Journal of Travel Research

233

139

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This study examined the feasibility of segmenting a nonresident tourist market on the basis of vacation benefits sought. Six distinct benefit-based market segments were found using factor and cluster analysis procedures. The resulting segments were compared on the basis of specific dependent variables organized under the following framework: travel party leader characteristics, travel party composition, trip planning and trip characteristics, and post-trip evaluation. Finally, marketing strategy implications were addressed. The following evaluation criteria were used in target market selection: profitability, accessibility, and reachability. Benefit-based market segmentation studies were found to be a viable means of determining vacation market segments. The importance of the development of objective and quantifiable means of evaluating market segments is stressed.The travel literature indicates the need and potential for success of a benefit-based segmentation study. The travelrelated benefits sought by an individual potentially affect several vacation behavior variables, such as trip purpose, choice of destination, and length of travel planning time. Learning the benefits realized by a destination's visitors from major market segments may be helpful in planning unique positioning messages to appeal successfully to each segment, adjusting advertisement messages, and improving physical facilities (Woodside and Jacobs 1985). While many studies indicate that differences exist between various market segments identified on the basis of benefits sought, no systematic evaluation of the segments exists regarding the criteria by which they differ or what affects target market selection and marketing strategy formulation. PURPOSEThe purpose of this study was to examine the feasibility of segmenting a nonresident tourist market on the basis of vacation benefits sought. Specifically, the study objectives were to determine (1) whether tourists could be grouped together based on similarities and differences in desired vacation benefits, (2) whether statistically significant differences existed between the resulting segments on the basis of demographic, socioeconomic, and vacation and trip-related variables, and (3) whether any resulting differences were meaningful from a marketing standpoint, specifically with respect to target market selection and development of a communications campaign. ' BACKGROUND

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Some Practical Considerations in Market Segmentation

Cited by 44 publications

References 4 publications

How does visual merchandising in fashion retail stores affect consumers’ brand attitude and purchase intention?

How does visual merchandising in fashion retail stores affect consumers’ brand attitude and purchase intention?

Media Usage as Health Segmentation Variables

A Benefit-based Segmentation of a Nonresident Summer Travel Market

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