Some Promising Areas for the Development of Behavioral Economics

Borisov, Anton Y.; Aleksandrova, Elena; Skripnikova, M. I.; Rozhanskaya, Elena; Razina, Natalia

doi:10.1007/978-3-030-94245-8_27

Cited by 1 publication

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“…Today, although McDonald's is thriving and growing at an increased rate, more and more Americans are beginning to realize that McDonald's is not the answer to the demand for a properly balanced diet. [2,6].…”

Section: Problem Statementmentioning

confidence: 99%

Innovative market research functions

Aleksandrova,

Razina,

Golovina

2023

E3S Web Conf.

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The relevance of the article lies in the discussion of the marketing strategy and success of companies that have achieved world fame. The purpose of the work is to conduct an assessment of the company's activities, as well as to show how, using elements of marketing, you can achieve tremendous success. The task of the study is to study the market, the proper organisation of fast food, and the study of the psychology of people. The results of the research will allow managers of organizations to increase the efficiency of using human capital. The novelty of the development is determined, in our opinion, on the one hand, by the methodological approach to the correlation of many existing versions of the interpretation of this problem. Also, within each direction, the corresponding concepts are defined, on which they are based, and which, in turn, reflect the real prerequisites for the diversity of versions in the past and present. It is known that marketing is a continuous process in which goals change: when one is achieved, a new one is set. Here, it is of no small importance to involve children and adolescents in the use of hamburgers through the organisation of playgrounds, family trips and food sets for children with toys.

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Section: Problem Statementmentioning

confidence: 99%