Some Reasons Why Information Campaigns Can Succeed

Racial Differences and Pedestrian Safety: Some Evidence from Maryland and Implications for Policy

“…These include pedestrian walkways and habits (Hess et al 1999); relationships between pedestrian accident locations on state owned facilities such as highways and urban arterials and the presence of riders loading and alighting from bus transit (Hess et al 2004); effect of travel speeds and locations on pedestrian accidents (Gårder 2004); leader-follower behavior as it applies to jaywalking (Russell et al 2001); safety of elderly pedestrians during street crossing (Carmeli 2002); sociodemographic and health characteristics and problems of older pedestrians (Langlois et al 1997); safety and security of elderly and disabled travelers through the application of Intelligent Transportation Systems (ITS) (Mitchell and Suen 1998); difference in accident and fatality rates by race and gender (STPP 2002;Campos-Outcalt et al 2003); and benefits of educational campaigns on pedestrian safety (Tyrrell et al 2004;Mendelsohn 1973).…”

“…Tyrrell et al (2004), for example, states that designing and implementing research-based public education campaigns aimed at reducing pedestrians' overestimates of their own nighttime visibility could increase pedestrian safety. An earlier study (Mendelsohn 1973) argues that social science research can make public campaigns more effective by determining appropriate targets, themes, appeals, and media vehicles. As suggested by the study, the major task facing the communicator is to recognize, understand, and attempt to overcome public apathy.…”

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“…These include pedestrian walkways and habits (Hess et al 1999); relationships between pedestrian accident locations on state owned facilities such as highways and urban arterials and the presence of riders loading and alighting from bus transit (Hess et al 2004); effect of travel speeds and locations on pedestrian accidents (Gårder 2004); leader-follower behavior as it applies to jaywalking (Russell et al 2001); safety of elderly pedestrians during street crossing (Carmeli 2002); sociodemographic and health characteristics and problems of older pedestrians (Langlois et al 1997); safety and security of elderly and disabled travelers through the application of Intelligent Transportation Systems (ITS) (Mitchell and Suen 1998); difference in accident and fatality rates by race and gender (STPP 2002;Campos-Outcalt et al 2003); and benefits of educational campaigns on pedestrian safety (Tyrrell et al 2004;Mendelsohn 1973).…”

“…Tyrrell et al (2004), for example, states that designing and implementing research-based public education campaigns aimed at reducing pedestrians' overestimates of their own nighttime visibility could increase pedestrian safety. An earlier study (Mendelsohn 1973) argues that social science research can make public campaigns more effective by determining appropriate targets, themes, appeals, and media vehicles. As suggested by the study, the major task facing the communicator is to recognize, understand, and attempt to overcome public apathy.…”

Practical professional experience in public relations: Taking theory into the community

“…I review the ongoing process of the attempt at social control by special interest groups. Lectures present the procedure for constructing a campaign including the five stages of campaign development (Larson, 1979), tangible causes for the success (Mendelsohn, 1973) or failure (Hyman & Sheatley, 1947), and the importance of one's publics (Bauer, 1964). It is important to explain the handling of all monies through the departmental money account.…”