A new concrete analysis method is presented entitled continuous, incremental-only, tangential analysis (CITA). CITA employs piece-wise linear stress-strain curve and a tangent elasticity modulus to calculate stiffness including parts with negative values. Since indefinite structure stiffness matrices generally indicate instability, traditionally they have been avoided. However, since CITA analysis involves introducing damage in steps, the full range of concrete behaviour including the softening portion under tensile cracking can be addressed. Herein CITA is verified against numerical and experimental results for concrete beams, thereby showing faster solutions for non-linear problems than sequentially-linear analysis, while reducing self-imposed restrictions against negative stiffness.