“…Egerton et al () (Egerton et al, ) and many others have reported the perception that ‘OA is not that serious’ and that ‘personal beliefs are at odds with providing recommended practice’. A body of literature suggests that OA is a low priority to both HCPs and patients, and, that HCPs' personal beliefs do not always align with recommended guidelines (Egerton et al, , Paskins, Sanders, & Hassell, , Paskins, Sanders, & Hassell, , Thomas, Moore, Roddy, & Peat, , Jinks, Ong, & Richardson, ). In addition, findings illustrated how self‐management was not viewed as core business by some GPs and because the condition didn't align to pay‐for‐performance targets, and implementation was reported not to provide any benefits to the practice.…”