Sosialisasi Digital Marketing Bagi Pelaku Umkm Produk Pertanian Di Desa Purworejo, Sragen

Setiyaningrum, Ika Feni; Walyoto, Sri; Suryati, Suryati; Rizqiana, Zulfanita Dien

doi:10.22515/tranformatif.v2i2.3909

Cited by 3 publications

(2 citation statements)

References 2 publications

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“…Without a clear understanding of how technology can benefit their business, MSMEs tend to hesitate in allocating resources and time for digital technology adoption. Researchs indicate that insufficient understanding of digital technology can be a serious impediment for MSMEs in adopting digital technologies [22] [23]. Lack of knowledge in using online marketing technology, website management, social media, and marketplaces can confine SME products to local recognition, inhibiting their business growth potential.…”

Section: Lack Of Knowledge and Awarenessmentioning

confidence: 99%

Digital Transformation in MSMEs: Challenges and Opportunities in Technology Management

Hendrawan,

Afdhal Chatra,

Nurul Iman

et al. 2024

jidt

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This study aims to examine the challenges and opportunities in the digital transformation of MSMEs, as well as effective technology management strategies. In the digital era, MSMEs face various challenges such as limited financial and human resources, inadequate digital infrastructure, and lack of knowledge and awareness about technology. Nevertheless, digital transformation also offers significant opportunities for MSMEs, including improved operational efficiency, access to broader markets, and the ability to analyze data for better decision-making. Through a qualitative approach with literature review, this research finds that effective technology management strategies are crucial for the successful digital transformation of MSMEs. These strategies include developing a technology strategic plan aligned with business goals, selecting and integrating appropriate systems, and training and developing employees' skills. The proper implementation of digital technology can help MSMEs automate business processes, reduce operational costs, and enhance productivity and innovation. The study concludes that digital transformation is not just about adopting technology but also about changing work processes and mindset to create sustainable added value for MSMEs. With adequate support and well-planned strategies, MSMEs can overcome challenges and leverage digital opportunities for business growth and sustainability.

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Section: Lack Of Knowledge and Awarenessmentioning

confidence: 99%

Digital Transformation in MSMEs: Challenges and Opportunities in Technology Management

Hendrawan,

Afdhal Chatra,

Nurul Iman

et al. 2024

jidt

View full text Add to dashboard Cite

show abstract

“…Kesulitan yang dialami oleh pelaku UMKM disebabkan kurangnya pengetahuan terhadap penggunaan teknologi, khususnya digital marketing (Setiyaningrum et al, 2021) (Mariam, 2022). Padahal dengan masifnya penggunaan internet di Indonesia menciptakan peluang besar dalam mengembangkan pasar UMKM yang mengarah pada pemasaran ekspor (Yulistina & Arianti, 2019).…”

Section: Pendahuluanunclassified

Desain E-Katalog Umkm Fesyen “Womanpreneur Community” Surakarta Dalam Transformasi Ekonomi Digital

Prameswari,

Krisnawati,

Widagdo

et al. 2023

ffej

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UMKM di Indonesia terus mengalami perkembangan dan mampu menjadi garda terdepan dalam perkembangan perekonomian. Seperti pada komunitas UMKM yang tergabung dalam Womanpreneur Community (WPC) Surakarta. UMKM yang tergabung dengan WPC sebagian besar bergerak dalam bidang fesyen. Bidang fesyen mengalami pertumbuhan yang menjanjikan di pasaran dan termasuk ekspor andalan indonesia dalam memajukan perekonomian. Pemerintah juga sangat mendukung supaya UMKM mampu naik kelas dan mendapatkan akses pemasaran yang lebih luas dengan beralih pada ekonomi digital. Sehingga perlu untuk memperbaiki citra UMKM fesyen di Indonesia, karena fesyen Indonesia turut melestarikan budaya yang dikenal hingga ke mancanegara dengan memakai kain batik sebagai mode fesyen. Penelitian ini bertujuan untuk merancang desain e-katalog bagi UMKM yang tergabung dalam komunitas Womanpreneur Community (WPC) Surakarta sebagai media promosi sekaligus memperluas jaringan pemasaran digital. Metode yang digunakan dalam perancangan desain e-katalog adalah model prototype yang dikembangkan secara berkelanjutan berdasarkan analisis dengan pengguna. Adapun tahapan model prototype meliputi: (1) pengumpulan kebutuhan pengguna; (2) perancangan prototype; dan (3) evaluasi prototype. Hasil penelitian ini berupa E-Katalog yang telah di publish atau disebarluaskan melalui internet atau media sosial, UMKM yang tergabung dalam WPC juga telah mengetahui pembuatan E-katalog supaya nantinya dapat dikembangkan bila terdapat inovasi produk. Keunggulan yang dimiliki E-katalog sebagai media promosi dianggap mampu memasarkan layanannya secara online dengan lebih efektif dan efisien

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Digital Marketing Optimization Based on 9 Core of Marketing Strategies to Support Go-Digital Herbal MSMEs and Export Markets in Utilizing the Potential of the Madiun Regency Region

Aulia Martha,

Suharsono,

Hidayat

et al. 2024

International Journal of Innovative Science and Research Techno

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Herbal Academy Group Indonesia, an MSME in Madiun, has proliferated since 2014 with herbal products that are beneficial for health. After BPOM tests and halal certification, they faced marketing and export challenges. The author proposes digital marketing optimization to increase market reach and export readiness, involving students in this activity as part of community service. This service aims to evaluate essential aspects in the digital marketing of herbal MSMEs in Madiun, including product quality, packaging, branding, and SEO, to support go-digital and export market expansion. The results of the assessment show that several areas need improvement. Solutions include digital marketing assistance and export certification to optimize global market potential. Implementing the service involves eight months of technical assistance in digital marketing and export. This service involves three stages of validation tests: material, media, and platform. The validation of the material showed an excellent assessment with an average of 84.33%, indicating that the material was relevant and precise. Media tests were also positive, scoring the highest strategy suitability and content authenticity scores. The platform's validation received excellent ratings in all aspects, including appearance, features, and regulatory compliance, with an average of 93.33%, indicating the platform's effectiveness in supporting Herbal MSMEs in Madiun. The application of technology and innovation for Herbal MSMEs in Madiun Regency. It covers digital marketing, SEO, e-commerce, and export technologies, including SCM tools and international databases.

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Sosialisasi Digital Marketing Bagi Pelaku Umkm Produk Pertanian Di Desa Purworejo, Sragen

Cited by 3 publications

References 2 publications

Digital Transformation in MSMEs: Challenges and Opportunities in Technology Management

Digital Transformation in MSMEs: Challenges and Opportunities in Technology Management

Desain E-Katalog Umkm Fesyen “Womanpreneur Community” Surakarta Dalam Transformasi Ekonomi Digital

Digital Marketing Optimization Based on 9 Core of Marketing Strategies to Support Go-Digital Herbal MSMEs and Export Markets in Utilizing the Potential of the Madiun Regency Region

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