2020
DOI: 10.55122/teratai.v1i2.131
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Sosialisasi Etika Bisnis dan Entrepreneur UMKM – Setu Babakan Srengseng Sawah Jagakarsa Jakarta Selatan

Abstract: The Covid-19 pandemic provides impact drops visitors at tourist Setu Babakan that affect the decline in the turnover of sales for the SMEs. They need new strategic to change conventional marketing to the digital marketing should be done by SMEs to recover turnover of sales. On the other hand, the background education of SMEs is majority educated school middle so application of business ethics has not fully implemented by SMEs This program aims to add to management knowledge, especially regarding business… Show more

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Cited by 4 publications
(2 citation statements)
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“…Kegiatan tersebut dilatarbelakangi oleh banyaknya pelaku UMKM di wilayah tersebut yang beranggapan bahwa bisnis tidak akan bisa berkembang jika terus menerapkan etika dalam berbisnis, terlebih dalam situasi pandemi. Setelah mengikuti kegiatan sosialisasi ini para pelaku bisnis UMKM menyadari pentingnya etika dalam menjalankan usaha (Sundara et al, 2020).…”
Section: Pendahuluanunclassified
“…Kegiatan tersebut dilatarbelakangi oleh banyaknya pelaku UMKM di wilayah tersebut yang beranggapan bahwa bisnis tidak akan bisa berkembang jika terus menerapkan etika dalam berbisnis, terlebih dalam situasi pandemi. Setelah mengikuti kegiatan sosialisasi ini para pelaku bisnis UMKM menyadari pentingnya etika dalam menjalankan usaha (Sundara et al, 2020).…”
Section: Pendahuluanunclassified
“…Preliminary studies found in the field when conducting research on the community beforehand, illustrated that several business actors who were categorized as MSMEs had not been systematically recorded so that problems that occurred in the field such as the lack of knowledge of business actors on how to grow their businesses, difficulty distributing products, lack of product innovation , do not yet have branding and the lack of optimal online marketing cannot be optimally addressed because there is no real data available regarding the number of business actors, especially those categorized as MSMEs (Sundara et al, 2020). The urgency of carrying out this community service activity is to help MSME actors in Pematang Siantar City have superior competitiveness than the previous conditions, so they are able to adapt to developments in information technology.…”
Section: Introductionmentioning
confidence: 99%