Animal welfare concerns have plagued the professional zoo and aquarium field for decades. Societal differences remain concerning the well-being of animals, but it appears a shift is emerging. Scientific studies of animal welfare have dramatically increased, establishing that many previous concerns were not misguided public empathy or anthropomorphism. As a result, both zoo and aquarium animal welfare policy and science are now at the center of attention within the world's professional zoos and aquariums. It is now possible to view a future that embraces the well-being of individual captive exotic animals, as well as that of their species, and one in which professional zoos and aquariums are dedicated equally to advancing both. Though the ethics of keeping exotic animals and animals from the wild in captivity are still a contentious subject both outside and even within the profession, this study argues. We argue that this path forward will substantially improve most zoo and aquarium animals' welfare and could significantly reduce societal concerns. If animal welfare science and policy are strongly rooted in compassion and embedded in robust accreditation systems, the basic zoo/aquarium paradigm will move toward a more thoughtful approach to the interface between visitors and animals. It starts with a fundamental commitment to the welfare of individual animals.The Detroit Zoological Society (DZS) has long challenged zoos' and aquariums' relative reluctance to acknowledge gaps in the welfare of exotic nonhuman animals in captivity and has facilitated efforts to recalibrate zoo and aquarium practices and policies accordingly. This challenge has been directed both at the level of base assumptions and through evidence-based research. It has partly developed in the context of external and internal pressures from public and staff as well as distinct but overlapping animal communities including sanctuaries, conservation organizations, animal welfare organizations, animal protection organizations, and animal rights organizations. Zoos and aquariums identify themselves as conservation organizations, but in the future, they must adopt and embrace identification as animal welfare organizations as well with a clear focus on individual animal well being. This evolution will place the emphasis on the experiences of the animals as they are provided with lifelong sanctuary in places safe for humans and nonhumans alike. Although shifts in philosophy and practice may appear aspirational in some cases, a sanctuary-like model is attainable and will enable zoos and aquariums to fully execute their missions, while aligning with evolving societal expectations.The foundation of a sanctuary-based model rests not on exhibition or breeding (for all intents and purposes, both are prohibited), but on the welfare of individual animals (Kagan, 2017). This foundation provides zoos and aquariums with moral grounding and a license to engage in their traditional mission elements like education and conservation. Understanding and addressing how each ...